Privacy Policy
Last updated: July 7, 2026
At How Dogs Move, we care about your privacy and are committed to protecting your personal information.
This Privacy Policy explains how your data may be collected, used, and protected when you visit our website, sign up for emails, purchase products, create an account, access courses or membership content, or interact with our content.
We aim to handle your information responsibly and in accordance with applicable privacy laws, including the General Data Protection Regulation (GDPR) and, where relevant, the California Consumer Privacy Act (CCPA).
What Information We Collect
We may collect the following types of information:
Personal Information
Information you voluntarily provide, such as:
Name
Email address
Information submitted through forms, newsletters, course registrations, membership sign-ups, checkout forms, or customer support requests
Account, Course, and Membership Information
Information related to your access to digital products, courses, or membership content, such as:
Name and email address used for registration
Course or membership registration details
Access status
Purchase history
Login or account-related information, where applicable
Course progress or activity, if this feature is used by the course platform
Transactional Information
Payment-related information processed securely through Funnel Launch / Launch You or its connected third-party payment providers.
We do not store full payment card details on our website.
Technical Information
Information automatically collected when you visit the website, including:
IP address
Browser type
Device information
Website usage data
Pages visited
Approximate location based on technical data
Cookie Data
Cookies and similar technologies may be used to improve website functionality, support login and checkout features, analyze traffic, support course or membership access, and measure marketing activity.
How We Use Your Information
Your information may be used to:
Provide educational content, movement awareness resources, newsletters, and member materials related to canine wellness and physical function
Deliver products, digital content, courses, membership access, or updates you request
Create and manage user accounts or course access
Process payments securely
Provide customer support
Send important service-related information about your purchase, account, course, membership, or access to digital content
Send automated emails related to your purchase, course access, membership, or requested materials
Send marketing emails only if you have chosen to subscribe or have otherwise given consent where required
Improve website performance and user experience
Analyze website traffic and visitor behavior through tools such as Google Analytics
Measure marketing and advertising performance, including through Meta/Facebook Pixel where used
Comply with legal, tax, accounting, and regulatory obligations
Legal Basis for Processing Personal Data
Where GDPR applies, we process personal data based on one or more of the following legal bases:
Consent
For example, when you subscribe to marketing emails or accept non-essential cookies.
Performance of a Contract
For example, when you purchase a course, product, or membership.
Legal Obligation
For example, when we need to retain transaction or accounting records.
Legitimate Interests
For example, to improve our website, protect our services, respond to inquiries, and understand how our content is used.
Your Rights
Depending on your location, you may have the right to:
Access the personal data we hold about you
Correct inaccurate or incomplete information
Request deletion of your data
Restrict or object to certain types of processing
Withdraw consent for marketing or cookies
Request a copy of your data in a portable format
To exercise any of these rights, contact:
We aim to respond within 30 days.
You also have the right to lodge a complaint with your local data protection authority. In Sweden, the supervisory authority is Integritetsskyddsmyndigheten (IMY).
California Privacy Rights (CCPA)
If you are a California resident, you may have the right to:
Know what categories of personal data we collect and how they are used
Request deletion of personal information, unless retention is legally required
Opt out of the sale of personal data
We do not sell personal data.
To make a request, contact:
Cookies
We use cookies and similar technologies to make the website function properly, support login and checkout features, improve user experience, analyze website traffic, and, where applicable, measure marketing performance.
Some cookies are essential for the website to work. Non-essential cookies, such as analytics or marketing cookies, are only used where consent is required and has been given through the cookie banner or cookie settings tool.
You can manage or withdraw your cookie preferences where available through the cookie banner or through your browser settings.
For more detailed information about how we use cookies, please see our Cookie Policy.
Third-Party Services and Cookies
We may use trusted third-party services to operate the website, host course or membership content, manage checkout and payments, send automated emails related to purchases or course access, support book sales, analyze website traffic, or measure marketing performance.
These providers may process certain data on our behalf or according to their own privacy policies.
These services may include, depending on which tools are active on the website:
WordPress / Automattic
Website functionality.
Funnel Launch / Launch You
Course delivery, membership access, checkout, payment-related functions, autoresponder emails, and digital content delivery.
Google Analytics
Website traffic and performance analysis.
Meta Platforms Pixel / Facebook Pixel
Advertising and website activity tracking, if used.
Amazon / Kindle Direct Publishing
Book sales and royalty-related processing when visitors choose to purchase books through Amazon links.
Amazon Affiliate Tracking
Affiliate link tracking and purchase attribution, only if affiliate links are used in the future.
For more information, please review the privacy policies of these providers.
International Data Transfers
Some third-party providers may process data outside the European Union.
When this occurs, we aim to use providers that apply appropriate safeguards and GDPR-compliant protection measures, including Standard Contractual Clauses (SCCs) where applicable.
Data Retention
We retain personal data only as long as necessary for the purposes described in this policy.
Examples:
Email subscription data: until you unsubscribe
Course or membership account data: for as long as your account is active or as needed to provide access and support
Transactional and accounting data: as required by law
Customer support communication: as long as needed to respond to and document your inquiry
Analytics data: anonymized or retained for statistical purposes where possible
Security
We take reasonable steps to protect your information, including:
Secure connections and encrypted data transfer where applicable
Limiting access to authorized parties only
Using trusted third-party platforms for payment, course delivery, and email services
Regular monitoring and security updates where applicable
However, no online system can guarantee complete security.
Contact
If you have questions regarding this Privacy Policy or how your data is handled, you can contact:
Lena J. Weber
Halmstad, Sweden
lena@howdogsmove.com
Website: howdogsmove.com